Incorporation of Company Branding & SEO

What is SEO?  It is a very viable marketing outlet that can, when paired with well-designed landing pages and well-written content, bring a business qualified leads and customers. Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. SEO is a never-ending process. Although it is not an explicit science, it becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.”

SEO is a way to optimize your web site so that search engines will understand it better and give you higher rankings. It is important since a good SEO approach can drive more traffic to your web site, blog or on-line store and gain more customers, make sales and fulfill your business purpose. It should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word. The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

When people search for your products or services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For example, most searchers don’t just simply search once, click on some websites, and be done with it. Instead they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. When someone searches for the service or product that you offer, the goal that you have is to appear high in the search engine rankings; but the reasons for this may not be what you think. It is to encourage visitors to click through your website. There is a great deal of value offered by simply appearing in the search results for the terms that are related specifically to your business. SEO is a strategy that needs to be used no matter the type of business that you have or the industry that you are trying to emerge into. In addition to SEO, you also need to consider social media management services for superior visibility and results.

SEO is a website optimization effort that you need to invest in. It is tried and true, offering all businesses significant results when done completely. Don’t let your business disappear or fall to the wayside due to all the “big sharks” out there. With planning, effort and a well-developed strategy, your business can show up at the top of search engines – and stay there. Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence. Studies have shown that SEO can have a better return on investment (ROI) than traditional forms of marketing, like TV or print ads. One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.