Can Any Inbound Linking Hurt My Ranking?

“Link-building is an ongoing process.”

A very straightforward ‘no‘. Inbound links to your web site keeps you up and do not hurt your search rankings. This revelation came to me from one of my training sessions in the company where I work after analyzing most of their links and trained staff on how to keep a track on them and spot new ones in the course of time. It would be a good idea to get your links checked if you have had any SEO and link building work done on your web site in the last 4-5 years.

Inbound linking cannot hurt your search ranking. Had it been a dangerous one, I am sure your opponents would have unceasingly linked to your site from link lawns. This kind of synopsis is beyond any body’s administration and due to this logic, Google would only castigate your web site for spurious external linking rather than any inbound linking. Therefore I would advise you never to link your website with any website or a group of such who may be involved in any sort of fishy or crooked search practices as it could result in becoming black-listed by Google, in turn crushing your SEO linking strategy. Hence, safeguard your web site from all the external links point to trusted and reliable sources.

Links are hefty beacons to Google help decide whether your web site is of enough credit to be placed near the top of the rankings. Most of SEO companies and web site owners have been out and gypped as many links as they could get to make their web sites more in the mainstream and therefore no one would actually find the website worth and fairly linked to it and only trying to intrepid the search rankings.

I have been spending a lot of time in scrutinizing and browsing the Internet and reading web sites, basically for client design research, but also for incidental personal use. What I have found most displeasing is the ostensible lack of thought entering into the web site creating and it’s scope, which in turn creates a mislaid recourse for many e-businesses to metamorphose accomplishment. Getting your website right at first is fundamental in terms of saving penny and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business. The major mistake amateurs make is to put their web site name into the Anchor Text. Unless your website contains your keywords it is a waste of a perfectly good link. Never forget that Google puts a very big significance on those Anchor texts which should always use your keywords. The second mistake is to try to put every single keyword into your anchor text and provide that to everyone. There are two mistakes with this technique:

1. Google assigns weight to each word in anchor text so that if there are a lot of filler words, they will weaken your target words.

2. If a page takes too long to load, your potential customer will never wait in turn costing you business.

You must never forget that your web site is a direct reflection of your business and you. The appearance of your web site is the most essential factor in determining your potential success rate. In short, if your web site doesn’t look professional or pleasing to the eyes at first glimpse, majority of people will presume your products or services to be of similar destitute standard.

Link building takes time and should be an ongoing process. It’s also a world in which the rich get richer. As a website moves to the top of the search returns, lazy researcher syndrome kicks in. Reporters and bloggers will often click on the top returns just because they’re the first to pop up on the page. The upper positions on the search returns also bring perceived credibility just because of their position. As you work your way to the top positions, incoming links will start developing on their own.