Strategic Use of Images in SEO

“A picture is worth a thousand words”

Optimizing images is the hermit of SEO for search engines. Image SEO is the sum of several aspects. A couple of adjective factors are to be considered in making right SEO-friendly images albeit many with similar ranking would apply for the normal search. With Google being able to recognize aspects of the image better every day, it makes up sense to be sure that the image and all other aspects contribute to user participation as well as SEO. Optimization for images is a very important factor as you hardly know how useful it can be. Optimizing images for SEO not only expands the number of visitors to your web site, but Google too uses the information on your images to accommodate ranking to your pages as well. Images, when added with certain deliberation, will help understand the article more. An image surely spices up few tedious words, illustrating what you mean in a chart or data flow description, and even make your social media endeavors more beckoning.

Basically, the intentions of optimizing an image for search engine to fructify huge traffic are:

1. They accentuate the title or the subject of the post
2. Images are a great link enticements.
3. Relevance to correct keyword of the image on the page it is on. Search engine would not be able to understand the content of a page which is full of images, if those images are not optimized.
4. To achieve image ranking well for congenial searches in image search engines like – Google Images, Bing Images and Yahoo! Image search.
5. It triggers a viewer to read as the first view isn’t just a text.
6. Images add up to the social shares.

Several points should be taken care of in mind when adding an image:

1. Using relevant image that matches text
2. Picking the right file name for the image
3. Making sure that the image dimension matches the image size as displayed
4. Reducing the file size for faster loading
5. Adding a caption for easier scanning of the page
6. Using an image alt text, title text is optional
7. Adding OpenGraph and Twitter Card tags for the image
8. Not breaking the left reading line using an image
9. Using images in the XML sitemaps

Apart from image SEO and using images for user experience, images also play an important role in conversion. Below are some tips largely made up of recycled material from addressing some of the strategic use of images in SEO issues:

1. Concentrate on image links
2. Galvanize linking to an image when pertinent
3. Watch out for words in images
4. Get rid of superabundant alt text in “customary” graphics
5. Don’t stuff keyword
6. Try and use ‘sui-generis’ alt text
7. think out an image hosting
8. Affirmative content is potentate

Nonetheless, there exists certain synopsis when image optimization becomes paramount. If any of the given bullets exploits you, bestow image SEO some serious speculation. You require to anguish about image SEO while:

1. Optimizing important SEO landing pages
2. Having image heavy sites or sections of sites, like E-commerce shops or media libraries
3. Imagery is essential to prologue. For example, you are a photographer, an interior designer, a web designer, a landscape architect, etc.
4. The images are essential to understanding the content of a page, as in graphs, charts, diagrams, or infographics.
5. There is momentous volume for to be had via image search for a key phrase.
6. Having images that could be of conceivable grade – A link allurement.
7. Spending a large amount of time and energy optimizing the image to appeal to humans.

Read further for a few tips to keep checking along while using images strategically for SEO:

==> During keyword research, note down certain keywords that are used for image search. You may want to go for such with finely SEO quality images.
==> Use Google Analytics to check if organic search traffic is being generated for any image-related keywords and if the traffic is of noteworthy quality.
==> Optimize high-interest, shareable images, like beautiful innate memes, photos or funny images. Hence, use inbound link reporting tools such as Bing Webmaster Tools, Open Site Explorer, etc to check which image url’s and image-centric landing pages are engaging links.
==> Spend time on optimizing for the search engines, so that more of sapiens can see it. Always remember that quality content and SEO are always a win-win combination.