DIGITAL MARKETING TRENDS 2016

“The future is already here, it’s just unevenly distributed.”

Well, the countdown has almost begun that we are nearly into 2016. Each one of us are now looking ahead to what the major trends in digital marketing will be in the year ahead. The digital marketing industry is impetuous & tense. We have been witnessing intrinsic changes in this ad-tech market from the last decagon which has led to the entanglement of various new and prudent digital marketing strategies. The next generation of digital ad platforms will be putting a spotlight on the ways of catering to the right audience at the right time and right device. It is estimated that approximately 87% of marketers will invest on the social media and mobile applications, whereas 75% on core development, enforcement optimization and agile content to drive involvement.

With a developing India being one of the largest Internet captivating countries, growing with a rate of over 25%, it offers huge juncture to those planning to get into this industry. When the PM himself is supporting the digitization of everything from campaigns such as Digital India and E-governance to improving technologies such as 4G, trenching into the market is the fact that everything we need to take a step further to witness the new trends of digital marketing. The year 2015 may have put focus on videos, mobile and social media runways, experiencing a gush in the real-time data and struggled with ad arresting softwares, it has welcomed and clutched a choate plunge of latest technology explications. In this blog below, lets peep in at the digital trends that will be rolling out big to watch out for as we draw near 2016:

Generating Right Content
Folks want content stories straightaway. Going old school of scribbling blogs, tweeting and publishing facebook statuses are no more inveterate. For example, if you sell medical instruments, you could range your stories from how it’s made to successful surgeons. You could archive traditional ones that’s no more in use or new advanced ones. All of these will now get the crowd to talk about you & get enrapt to whatever  podium you post on.
Nobody likes calling and ranting anymore to trading agents of your fruits, USP’s, fee, etc currently because they complete their 65% of research online, believing that the agents would always grime tendentious information. Hence, Internet requires loads of content created around the buyers path including answers to their FAQ’s, and content that can influence and encourage them and content to make you stand out and create trust on your brand.

Potential Social Media
With the advent of social media the world has become more bilateral and transpicuous. It started off insanely well. After Smart phones, anything that is driving the market recently is Social Media. A research shows that about 80% of digital marketers revealed that Social Media is the key driving velocity behind increased traffic to their website. At present, people engage more on influential social networking dais like Twitter, Facebook, Linked In, Pinterest, etc. to explore intentness. It is believed that in 2016, the Social Media trend will further boost, paving ways for the marketers to target their advertisement towards increasing brand recognition, driving more website traffic and generating higher rate of conversion.  Brands can no more overlook the voice and sentiments of their clients. The changing trend of creating pages, selecting target audience, delivering them ads/products was pretty good to go, but this very reason has made them loose followers and fans. The crowd wants human touch now and with the absence of this ingredient, they don’t want to buy your product. Lets take an example of Canvas Phones. People post their grievances still on facebook, although that’s not a proper approach to do so. Companies need to make sure to take care of a troubled client which would in turn help them increase their altruism.

SMS Marketing
SMS marketing vows to reach faster and is of most prominence than many other forms of marketing. Commonly, a text message is read within 5 minutes of receiving it and the response rate is 9 times higher than emails. Considering the huge potential of SMS marketing, it should be an integral part of the marketing management strategy in 2016.

Mobile Applications & Advertisements
Mobile applications are being used for every single activity nowadays. All gramercy to the improved cyberspace connectivity now. The current round of colossal fundings provided to the grocery applications proves that both the corporates and the consumers are rigid to allow these applications to be a part of our everyday life. These applications also provide absolute services and practices that local merchants never thought of proposing before. Whether you consider or not, mobile marketing is the next massive thing in the industry.

It’s acceptance has already outstripped the old school advertising podiums and is believed to be the key drift in 2016. Smart phone explosion universally has given marketers a redundancy to grasp their target mass in real time and at the right time. Taking care of the incomparable growth of mobile marketing, the increasing number of digital advertisers are taking mobile immensity, mobile optimization, mobile search and mobile conversions into their forethoughts. From visually striking responsive designs to content marketing, banner advertising ideas and SEO, mobile has come a long way to rule.

Email Marketing
The invulnerable power of Email marketing remains stagnant since the early days of the Internet. Very few industries have been able to efficiently devise mobile marketing, social media and other few current trends in the digital marketing as they have sanctioned email marketing. Hence, it is anticipated that there will be better scope of customization,  supplementing to spot email messages. Email messages trigger direct and immediate communication, and are still the most flexible and efficient forms of digital marketing. In 2016, the trend would be to keep email messages high-impact and short, with links to more thorough and content rich.

Burgeoning Videos
Posting an alluring and gluing video on You Tube or any Social Media, instantly goes fiery if it catches the interest of the gapers. This is where lies the strength of video marketing. It is already a jumbo hit of 2016 and would take a way bigger shape in the years to come. Advertising via videos, gives you the opportunity to reach out to more than 100 million people who eye videos everyday online. Visuals and melody appeal the most to customers, and if you serve it with a touch of concern and aptness to it, nothing can stop your videos from becoming most favored.

Analytics
Avertible to say, Analytics and audit is the most acute factor presently. To have a fettered down possible future client list is better than having robust figures with low anticipation. It is a simple investment to output ratio. Well, in 2016 with people becoming selective and advanced technologies coming up, the picture will change.

Integrations
As the convergence of big social media horizons takes place, integrations too have come into the spotlight with things like Social Media + SEO + Analytics + Optimizations. As things like Raven Tools allow these kind of gears, you can create content and at the onset itself, if you are able to map it properly with a good SEO & then get the analytics about it again at that one position and captivate all networks too from that very same position. Hence, it can be the right integrated approach.

Marketing Autonetics
It’s time to bid farewell to the favorite CRM software as they are now outmoded. The new fangled name in the game is “Marketing automation/autonetics”. As CRM only focuses on a meager area of a buyer’s pathway, the Purchase & Loyalty Marketing Automation Software capacitates to control the entire marketing across different podiums such as Web site, SMS, Whatsapp, Call Data & Emails, where all the activities and insights can be integrated altogether.

Location Based Advertising
Location based advertising is a new updated level of mobile advertising which targets the individuals around a specific radius of the store. The ads are generally shown in partner applications that the crowd uses on the move. This kind of marketing would be a boon for the local businesses who cannot spend loads on digital marketing budgets.

All I have to say now, in the end, is that digital marketing is an agile diligent field. where advanced techniques and vogues appear every moment. Hence, observe closely. Having said all that, 2016, like any other year would also pretty much going to be about good content and apropos delivery. There could be big terms fluttering in and out but there are certain old school avenues that accomplish by miles.