10 REASONS TO USE SOCIAL MEDIA FOR BUSINESS

It isn’t that all easy to share content with thousands at one go. But social media proves to be a powerful business tool if used wisely. Small size businesses all over the world are always on the move to discover new ways of getting known all over.Social media marketing contributes to success and growth in all areas irrespective of any type of business owned.However, if you are still cynical who doesn’t understand the benefits of social media for their business, we bring you 10 reasons on why you should not remain cynical anymore to use various social media platforms to promote your business.

1. Knowing your audience
The key to success for any business is in knowing its audience. Social media lets you connect with the right audience in many positive ways. It will help in developing and growing relationships with customers and influencers. As a business owner, you should be sure enough of who your customer is. Your business will not be successful on any social media channel if you do not have the basic demography of who your customer is and what their habits typically represent.

2. Target audience & find new customers
Social media proves to be effective while sending out message to specific audience based on location, language, age, gender, education, etc. For example, if you want to send out a post to people who read Italian, targeting them becomes easy to do it. Social media helps businesses seek out potential customers and expand their customer base effectively.

3. Get instant feedback
Social media gives instant feedback-positive or negative and valuable insights on the customer’s perspective. For example, if you launch a new product or a service and share it on the social media platform, you’ll instantly know what your customers think about it.

4. Getting ahead of competitors
With monitored social media, businesses can gain key information about their competitors, hence improving it’s market of intelligence. These strategic business decisions let the businesses stay ahead in competition. Businesses can create search streams to monitor competitors name & product as well which will in turn help them to bring up with something new to offer which the competitors are missing out.

5. Increase web traffic & ranking 
Social media benefits businesses by using it to increase traffic to its website. The more the traffic, the more social media shares businesses receive, the higher the search ranking becomes. Customers come to know more about their presence on various search engines and social mediums.

6. Increase brand reach
Usage of social media allows your customer & you to connect & interact at a more personal level. Established brands get an opportunity to further develop it more. It has allowed businesses to increase their brand awareness at negligible cost. Marketing departments across companies have started to hire managers to increase brand awareness and reach through social media.

7. Revenue
Generating revenue is the most obvious opportunity. Building a community or advertising products or services with the social media platform would help generating revenues. Businesses will benefit if they  choose to advertise in social media and link ads back to their business’ social media page or sometimes to the website. This would also mean that the business will be able to benefit from social media without having a need of a channel.

8. Networking
Networking is a valuable way to exchange ideas with like-minded people and improve the way of doing business. Using online networking sites can also be valuable to business, often for the purpose of sharing knowledge and word-of-mouth referrals.

9. Recruitment
Social media helps business organizations to let the mass know of its vacancies open for being employed. Job networking sites like Linked In are dedicated to this kind of job market and helps use networks to attract skilled people.

10. Twitter, Facebook, Pinterest & many more   
Twitter, Facebook, Pinterest, etc are all free platforms which the businesses can use to directly engage with their target audiences. These are things that would help speed up the process. All of them trend highly with both small and medium-sized business owners. With the monthly highest volume of users, these platforms build a following, help in showcasing new products and act as an arm for customer services too.

Now that you have learned why you should use social media for business, go ahead and see the power that social media is. Get started with this form of online marketing too. There is no perfect way to go about with this process. But the best way to be successful is to be constant and consistent. Though the landscape of social media is ever changing and evolving, just remember that your business always needs to be ahead of those changes. An active presence only connects with the customers, but also allows the opportunity to build your business and reputation, one connection at a time.