The CosmoWhiz Blog

The digital marketing experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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The Importance of Anchor Text in Back-links

Anchor text is the clickable text in a hyperlink. The anchor text is relevant to the page that is linked to, rather than the generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and…
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Google discounts all Reciprocal Links

Google now discounts all reciprocal links. Reciprocal links have remained at the forefront of most inbound linking strategies, for a long time. This is going to have to change. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number…
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Incorporation of Company Branding & SEO

What is SEO?  It is a very viable marketing outlet that can, when paired with well-designed landing pages and well-written content, bring a business qualified leads and customers. Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more…
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