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Nowadays many people, companies & celebrities create their Facebook Page where they share information, pictures, news and many more things and sometimes many create fake Facebook pages of celebrities, brands & companies for which Facebook has Introduced an interesting feature – verified page and non-verified page. If you have any brand, company, website and are using Facebook page then get your page verified. Almost every social media platform has introduced its verification process, which means verifying whether page is a real page or an account of that person or any business. As a normal Facebook user we all create an account or a page with our name. It is also possible to create multiple account on same name. There are several of same name pages or accounts of any celebrity, public figure or business.
A Facebook verified page or profile is a recognition that is given by Facebook, which means that the page/profile is an official one. The verified page/profile contains a blue badge beside the name of the page/profile. Having a local business Page on Facebook is a necessity for many reasons. Greater exposure in the local market, the ability to reach a highly targeted audience and driving more traffic to the website would be just three of them. To give your local business Page even greater authority, Facebook rolled out verified badges at the onset of October. Initially the badges were only available for business Pages in the US, Canada, UK, Australia and New Zealand.
Why do we need to verify a Facebook page? Sometimes a local business can appear to have multiple Facebook Pages so the new verified badge will help people find the right Page. According to a Facebook product marketing manager for Pages:
“At scale there will inevitably be duplicates and multiple entries for the same business. So this is one way businesses can make it easier for people to make sure that they are finding and communicating with the right Page.”
After all, there are close to 45 million business Pages on Facebook so there are undoubtedly a few duplicates around! Reports also suggest that Verified Pages will show up higher in search results on Facebook. This could be a really important point as Facebook continues to develop its search facilities.
Facebook has divided account and pages into two categories Personal or Business where official representative can claim their page or profile to get verified on Facebook. Pages verified by Facebook have Blue Tick Badge which means that those pages or accounts have been officially verified by Facebook. This badge will help your followers to know that it is an official one by getting an authentic identity for your profile or page. In case you find that someone else is/are making the use of your name or brand, you can report it to Facebook to take actions against it.
Facebook has only four type of pages or profiles:
Popular Brand or Businesses
The pages or accounts of these categories get verified on the basis of their popularity. Suppose if you have any page from this category and are an official representative or a celebrity or have a big brand, then Facebook may claim your page to get it verified. You should keep in mind the following before you apply for verification:
Make sure that you complete the ‘About section’ of your Page.
If you have an official website, then link your page from that site which simply means inserting your page like box on your site.
Types of verification available for your Facebook page:
Submitting proofs by filling out a form
Benefits of Verified Facebook Page
Your Fan will attract more people to like your page
People will trust with your posted information
Verified Facebook Page increase fan following
Page reach is more of Verified Facebook Pages
Facebook verification process have a few requirements which have to get fulfilled. Facebook has officially listed them on their help centre. Here is the list. So to get verified Facebook page you have to do some changes on Page or Account:
Your page should be official representative of Facebook page
For automatically detect or manual process your need update your basic page or profile information. Add accurate website, email, bio and other work information. So Facebook will review your provided information. If will get easy for them to know whom you are. If they found you an eligible for verification. They hopefully your profile get verify within few days
Link Profile or Page from official website and also link back website from page or profile
Provide accurate information in details about your business in About Section of Page or Profile.
These are few tips which will help you to get Facebook page verified. Facebook does not guarantee about all the pages to get verified because it totally depend on the popularity and accuracy. So add all information and wait until page or account is processed. Facebook actually gives different policies and terms to every country. So in some country they are accepting easily and in some country they are demanding more process and holding. Facebook has really been focusing on the local SME market lately and this step is another way that local businesses can make themselves stand out from the crowd. If you have a local business page on Facebook then we would strongly recommend you follow the process above and get your page verified.
Vinay is Co-Founder and CEO of Cosmowhiz Technologies and Passionate about all things Online marketing, SEO, Content, Search, & Social on the web. He is a high-level online marketing strategist who's not afraid to get his hands dirty and actually implement the strategy instead of just theorize. He learn new things every day and love the worlds of marketing & technology. He has been doing this for a while, so he know a thing or two, but he don't claim to know it all. He is helping companies grow top line revenue, bottom line profits and online market share while delivering quality customer service.
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