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‘Global Reach Marketing is growing in popularity – and importance’
In today’s internet age, building an online presence is imperative for all businesses to be competitive. E-marketing provides businesses with access to mass markets at an affordable price and allows them to undertake a personalized marketing approach. The flexible and cost-effective nature of e-marketing makes it particularly suitable for small businesses. Gone are the days when only top-rated corporate bodies embark on internet marketing. Not just for the high cost involved but also, the technical aspect of going online was sophisticated that only techie savvy could think of internet marketing. Much of the technical work that, as at then required outsourcing, can easily be carried out by newbie on a click of mouse. This gives rise to tremendous opportunity for both small-scale as well as large-scale businesses to improve their sales through web marketing.
What is ‘Global Reach Marketing/Online Marketing’? The answer is that, ‘it is a diverse and evolving set of techniques that use the Internet to reach a wide but often highly targeted audience.’ These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media. Perhaps your blog post uses a YouTube video to illustrate a key point. If it’s successful, this piece might help drive your website’s ranking up for Google searches on the topic. What are some of the most important advantages of global reach marketing/online marketing?
Wider prospect reach – The internet has become part of everyone’s life. So for whatever products you offer, there is already an existing market on the World Wide Web. With e-marketing, it allows you to find new markets and potentially compete worldwide with only a small investment.
Cost-effective approach – A properly planned and effectively targeted global reach marketing campaign can help your business reach target customers at a much lower cost compared to traditional marketing methods.
Reduction in costs through automation and use of electronic media – Global reach marketing presents a strong business case in cost savings, particularly in the areas of transactional costs, customer service, digital media channels, print and distribution.
24/7 marketing – With a website your customers can find out about your products and make purchases even if your physical (bricks & mortar) premises are closed or you don’t have physical premises at all.
Personalized one-on-one marketing – Global reach marketing allows you to reach people who want to know about your products and services instantly. For example, many people take mobile phones and PDAs wherever they go. By combining this with a personalized e-marketing, you can create very influential and targeted campaigns.
Increased interactivity – Global reach marketing allows you to create interactive campaigns using music, graphics and videos. Through two-way communications, interactive games or quizzes, you can engage your audience and give them greater involvement and control over their web experience.
Increased ability to track results – Global reach marketing makes it easier to measure how effective your campaigns are. It allows you to obtain detailed information about customers’ responses to your advertising, through the use of methods such as pay per click or pay per action, etc.
By now, you can clearly see that an expertly crafted global reach marketing campaign can open up a whole new world of opportunities for your business. You might be tempted to jump right in. However, it is important that you take the time to create a plan and coordinate all of your online marketing efforts. Otherwise, you will likely cause confusion among consumers. And, these days, the typical web savvy consumer can spot a company with a disorganized online presence from a mile away.
Global reach marketing is becoming more and more popular among companies around the world, as they discover the benefits of promoting their product or services online. Unlike mass marketing, which succeeds in piquing the interest of local audiences through ads in newspapers, radio spots and billboards, internet marketing allows you to cultivate a more personal connection with consumers around the world, delivering valuable content through low-cost, personalized communication. By developing a professional global reach marketing campaign, you can ultimately draw more customers to your business or product, and help your company experience unprecedented growth.
Vinay is Co-Founder and CEO of Cosmowhiz Technologies and Passionate about all things Online marketing, SEO, Content, Search, & Social on the web. He is a high-level online marketing strategist who's not afraid to get his hands dirty and actually implement the strategy instead of just theorize. He learn new things every day and love the worlds of marketing & technology. He has been doing this for a while, so he know a thing or two, but he don't claim to know it all. He is helping companies grow top line revenue, bottom line profits and online market share while delivering quality customer service.
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